Why now?

More vehicles, more data and more pressure for transparent disclosure are increasing the need for portable vehicle records, as digital retailing expands and vehicles generate increasingly complex service, repair, battery and ownership data.

$18.8B

Canadian used-car dealer revenue, 2026

26.8M

Registered Canadian road vehicles, 2024

3,518

Ontario used-car dealer establishments

2,332

OMVIC charges laid* in 2025

* Against dealers, salespersons and illegal sellers.

Market opportunity.

TAM · Global Market

C$2.1B

ARR

471,000 global automotive sales businesses × $4,488 annual subscription.

SAM · Canadian Market

C$33.9M

ARR

7,560 Canadian used-car dealers × $4,488 annual subscription.

SOM · Year 5 Dealer Target

C$4.5M

ARR

1,000 subscribing dealers × $4,488 annual subscription.

Business model.

Automotive organizations pay for workflow, documentation and distribution tools. Buyers access the resulting vehicle record.

Revenue Side · Automotive Organizations

1
Dealer subscriptions: $199 limited founding offer; $299-$599 standard plans.
2
Fleet subscriptions: per-active-vehicle pricing.
3
Enterprise and API: annual, integration and usage-based fees.
4
Onboarding: one-time implementation fees.

Distribution Side · Vehicle Buyers

⦿ VIN search
⦿ Source-aware vehicle timeline
⦿ Authenticated event history
⦿ AI-assisted Trust Score
⦿ Dealer-distributed links and QR codes

Go to market.

Short Term

Validate

Launch Ontario pilot with 5-10 organizations
Complete production readiness and key integrations
Test dealer workflows, vehicle passports and QR pages
Establish measurable customer proof points

Medium Term

Convert

Convert successful pilots into paid subscriptions
Expand to approximately 20+ dealer locations
Refine pricing and repeatable sales process
Build contributor and industry partnerships

Long Term

Scale

Expand across major Canadian markets
Grow dealer subscription base
Introduce fleet and enterprise/API offerings
Increase vehicle coverage and contributor density

Competitive positioning.

Provider / Tool	Historical breadth	Consumer access	Authenticated event creation	Dealer disclosure workflow
CARFAX Canada	✓	◐	◐	◐
VinAudit Canada	◐	◐	✕	✕
Provincial / Public Tools	◐	◐	✕	✕
Dealer Systems	◐	◐	◐	✓
VORTUS	◐	✓	✓	✓

✓ full · ◐ partial · ✕ none

Why VORTUS can win.

Every verified contributor can create more authenticated events. More events strengthen vehicle passports. Stronger passports increase dealer and buyer value.

Verified contributors

Organizational identity, authorized users and supporting evidence.

Authenticated events

Source labels, timestamps and tamper-evident proof.

Stronger passports

Persistent timelines with clearer coverage and interpretation.